Momental — The growth engine that runs itself

02How it works

Your always-on
product growth team.

Someone who knows your business and cares about growing it. Momental's agents learn your strategy, absorb every decision you've made, and stay relentlessly focused on what moves the needle — so nothing gets lost and no opportunity passes unnoticed.

24/7 active↑ 12 agents online≡ 1.4M experiments run

01 · INTELLIGENCE

Momental learns your business.

Connect your tools and choose what to share. Momental maps it all — your product, metrics, user learnings, codebase, decisions and product principles — into a living context graph every agent works inside.

Works with

more coming soon

02 · OBJECTIVE

You set the goals.

Tell Momental what you want to achieve. The team defines success together, breaks it into bets, and gets to work.

See examples →

03 · AGENTS

Agents work 24/7.

The growth PM defines how to measure success. The analyst goes through user learnings and metrics to find the biggest opportunities. You define what needs your sign-off — pricing changes, public-facing copy, big bets. Everything else ships, in production. No Slack threads. Just action.

Real results.

The agents ship together and learn from what they do. Results feed back into the context graph, so every agent learns from what worked. The longer they run, the sharper they get — and you get a growth team that compounds, where every win makes the next one easier.

03Use cases

No generic playbook.
Growth that works for you.

Set an objective. Momental's agents work together as a team to define what success looks like — and then iterate until the goal is achieved. Even for work that spans weeks and months.

0105↔ swipe

Conversion

Objective

Increase trial-to-paid conversion rate.

Example run

→Defined success: Conversion rate up from 8% to 14% within 60 days

→Analyzed the full payment flow — checkout, paywall, billing, confirmation — and where users drop

→Detected pricing page bounce rate up 18%

→Pulled experiment history — previous CTA test had no holdout group

→Hypothesis: urgency framing outperforms benefit framing for this cohort

→Shipped a redesigned paywall — new copy, timing, and trigger

→Ran A/B test with proper holdout; set up tracking and weekly check-in to follow progress

→Selected urgency variant as winner; rolled to 100% of traffic

→Stored learning: urgency framing wins on cohorts already showing intent signals

Activation

Objective

Cut time-to-first-value below 5 minutes.

Example run

→Defined success: Median TTFV down from 22min to 4min 30s in 6 weeks

→Instrumented every onboarding step with timing data

→Identified 3 steps where 50%+ users stalled for >2 minutes

→Hypothesis: optional decisions presented as required — friction not feature

→Shipped non-essential steps as deferrable; pre-filled defaults from team data

→A/B tested with the old onboarding as control

→Selected new flow as winner; rolled to 100% of new signups

→Stored learning: optional decisions presented as required = friction, not feature

PR

Objective

Get press coverage before the next product launch.

Example run

→Defined success: 3 tier-1 publications write about the launch, sourced from journalist relationships

→Mapped which journalists had covered competitors in the last 6 months

→Identified 8 writers with demonstrated interest in the space

→Hypothesis: journalists who cover competitors are already primed for the category

→Started outreach 6 weeks before launch — sent each writer a useful data point pulled from the codebase, features, and product analytics, not a pitch

→Set up tracking and weekly check-in on open rate, response rate, and coverage per contact

→Shipped a launch media list with warm relationships, not cold pitches

→Stored learning: 6-week lead time + useful data beats launch-day cold pitches at 5x

Acquisition

Objective

Get users to bring their team in.

Example run

→Defined success: 20% of new signups come from existing user referrals within 90 days

→Studied what users were already sharing unprompted — screenshots, exports, demo links

→Identified the natural share moment — right after a user gets a win

→Shipped sharing into the product at that exact moment, low friction

→Shipped both-sides incentives — inviter gets credit, invitee gets context

→Set up k-factor tracking and weekly check-in on the bottleneck step

→Codified the share-moment pattern into every new feature's launch checklist

→Stored learning: share-after-a-win is the only moment with k>1 — placement is everything

Engagement

Objective

Ensure our product is agent-ready.

Example run

→Defined success: Any new AI agent can onboard into the company context and operate independently within 24 hours

→Audited what context exists — strategy, decisions, people, product — and what is missing

→Identified gaps where agents would hallucinate or ask clarifying questions

→Shipped institutional knowledge in machine-readable form, not just human-legible

→Tested agent performance before and after — measured time-to-first-correct-action

→Shipped a living onboarding protocol so new agents inherit context automatically

→Set up coverage tracking and quarterly check-in as the company changes

→Stored learning: machine-readable context is the actual moat — humans tolerate ambiguity, agents will not

04Workspace

Autonomous.
You're still in charge.

Autonomous doesn't mean invisible. You always know what's happening, what's next, and where your team needs you.

app.momental.io / goals live

Q2 GOALS · 3 ACTIVE

Lift d7 activation to 45%

on track

9/12 tasks

Cut blended CAC under $120

at risk

7/18 tasks

Own "autonomous growth" SERP

ahead

22/24 tasks

IN PROGRESS

14

BLOCKED

2

SHIPPED THIS WEEK

7

ENTERPRISE-GRADE SECURITY

Your most important data stays secure.

→

The growth
engine that
runsitself.

Your always-on
product growth team.

Momental learns your business.

You set the goals.

Agents work 24/7.

Real results.

No generic playbook.
Growth that works for you.

Increase trial-to-paid conversion rate.

Cut time-to-first-value below 5 minutes.

Get press coverage before the next product launch.

Get users to bring their team in.

Ensure our product is agent-ready.

Autonomous.
You're still in charge.

Unicorn growth
for everyone.

The growthengine thatrunsitself.

Your always-onproduct growth team.

Momental learns your business.

You set the goals.

Agents work 24/7.

Real results.

No generic playbook.Growth that works for you.

Increase trial-to-paid conversion rate.

Cut time-to-first-value below 5 minutes.

Get press coverage before the next product launch.

Get users to bring their team in.

Ensure our product is agent-ready.

Autonomous.You're still in charge.

Unicorn growthfor everyone.

The growth
engine that
runsitself.

Your always-on
product growth team.

No generic playbook.
Growth that works for you.

Autonomous.
You're still in charge.

Unicorn growth
for everyone.