PLAY 01SPOTIFY
Personalized onboarding by listener archetype
+38% week-1 retention
01Context
Every signal,
one graph.
Customer interviews, strategy docs, voice notes, meeting transcripts, codebase. Momental reads them all, structures them, and links them into a graph every agent on your team works from.
24.8k atoms · live↑ 3 promoted to principles this week≡ 0 unresolved contradictions
↳ What Momental understands
Your reality, understood.
Momental maps and understands everything it needs to make the right decisions about how to improve your product and metrics.
↳ Sources feeding the graph
Customer callsVoice notesStrategy docsPostHogGoogle AnalyticsGitHubmore integrations coming soon
↳ For the whole team
Context shaped by every team member.
See what's been decided, what's been learnt, and what might conflict in a human-friendly UI where everyone, regardless of technical skills, can contribute. Add, edit, or retire anything your team no longer stands behind.
02Reasoning
Agents that think,
not just execute.
Every agent action traces back to the source it came from and forward to everything it influences. No black boxes. No "the model said so." When the graph contradicts itself, the agents pause and ask.
↳ Reasoning trace
DATA5 customer interviews flagged pricing confusion
→ derives from
LEARNINGFinance teams budget by seat, not by usage
→ informed
DECISIONPer-seat pricing
→ shaped
PRINCIPLEPricing must be predictable for buyers
Every atom checked against principles before shipping.
↳ When the graph contradicts itself
Contradictions surface at authorship,
not after launch.
When a new decision contradicts an existing principle, customer signal, or another decision, agents flag it instead of overwriting. You hear about misalignment in the doc, not in the post-mortem.
DECISION
"Build advanced dashboard analytics — prioritised for Q2."
⚡ conflict
DATA
"Analytics never mentioned in 7 of 10 recent customer calls. Search was #1."
03Expertise
Built on how the best actually grew.
The agents have absorbed the playbooks of the operators we admire most — Spotify, Google, PayPal, Linear, Vercel, Notion. Patterns that worked at scale, encoded as candidate moves the agents reach for only when they fit your business.
240+ encoded plays↑ updated weekly≡ matched only when context fits
PLAY 02GOOGLE
Search-first acquisition tied to commercial intent
24× DAU compounding over 3 yrs
PLAY 03PAYPAL
Trust signals on the checkout edge — not above the fold
+8.4% completion · paid funnels
PLAY 04LINEAR
Velocity as positioning — every release note as proof
Top 3 / SERP for "issue tracker"
PLAY 05VERCEL
Developer-led growth — docs, demos, and PR templates
4 of 5 leads start in docs
PLAY 06NOTION
Templates as a viral loop, gated only on save
21% of new sign-ups via shared template
04Flywheel
Gets smarter
every time it ships.
Every shipped action becomes a new atom. Every result feeds the graph. The longer the team runs in your context, the less they fall back on public best practice — and the more they reason from your business specifically.
↳ Compounding over time
from a sample customer · live dataDAY 7
14principles extracted
pulled out of your team's recent decisions and saved automatically.
DAY 30
47principles live
agents now self-block on 3 of them before shipping.
DAY 90
128experiments shipped
every result captured. Agents skip retesting things they've already proven.
DAY 180
89%decisions from your work
agent reasoning now references your team's actual history more than public best practice.
05Final word
Unicorn growth
for everyone.
World-class growth teams are rare. Momental is how you get one anyway.